GOOGLE’S MONOPLY AND INTERNET FREEDOM
Google is the most popular search engine in the world controlling 98% of the mobile search market and 82% of the global search market. With its closest competitor being so far behind in both market share and revenue Google has become a monopoly. The closest competitor being Bing. With Google being as powerful as it is European Union announced the Google must alter their business practices or face charges for violating antitrust law. A comparison shopping site Nextag, regularly analyze the search traffic they get from Google. Their data shows that without a doubt Google has stacked the deck in where people go. Most people think that when they type something into Google that the most relevant sites will pop up. Which is not true. Now a day when someone searches for something the most prominent results are displayed because companies paid Google for them to pop up first instead. As a result Google is now thought of as a brand killer by controlling the companies, organizations and causes that get exposed first. The original mission for Google was to “organize the world’s information” but has recently changes to the “cloak of invisibility” that way the les-flavored brands don’t get seen. Google has highlighted a price-comparison company over their own because their services were better than were. Google should be transparent about how its search engine operates and should provide consumers with access to the unbiased search results were once known as the regardless of which company or organization owns the service.